Designing an experience across multiple touchpoints.

A Chief Design Officer with key skills in creative direction, branding and product design. I was part of a founding team of three people who launched a company that scaled from £100k revenue to £20m turnover.

My role was to creatively direct the look and feel of the product (video content, UX, brand). I led and inspired cross-functional teams to produce engaging internal and external creative output to ensure that there was consistency and quality across all touchpoints. This ensured a standout brand identity and innovative, audience-focused products.

The result: a market-leading presence that drives revenue, loyalty, and differentiation.

Circus Street Product Design

Circus Street focused on digital marketing and business modernisation. The product delivers a visually stunning and effective learning experience. I led the creative vision behind the innovative e-learning platform; directed engaging 3D content and intuitive UX design; and developed a brand that stood out from its competitors.

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QA.com Rebrand

QA group owned three unique learning products - Circus Street, Cloud Academy, and QA. They brought the three organisations together to deliver more value to their clients. I led the creative direction for a rebrand in order to create a single unified identity across the three organisations.

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Office Design

I believe branding should extend beyond the digital realm into the physical environment, reflecting the organisation's ethos in the spaces where people work and collaborate. Thoughtfully designed offices help employees and clients connect with the brand's culture and also attract talent, retain teams, and inspire creativity.

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AREA OF EXPERTISE

  • Creative Leadership: Brand vision, identity, and operations

  • Emerging Technologies: AI tools, Python prototyping, Unreal Engine

  • UX & Product Design: Platform and app innovation

  • Video Production: Animation, compositing, storytelling

  • Team Mentorship: Design sprints, workshops, and growth

  • Stakeholder Collaboration: Engaging C-Suite to clients

KEY ACHIEVEMENTS

  • Business Growth: Scaled Circus Street revenue from £100K to £20M, leading to a successful acquisition.

  • Brand Integration: Unified Circus Street, QA, and Cloud Academy into a cohesive, market-leading brand.

  • Design Innovation: Enhanced learner engagement with interactive games, audit tools, and app UX improvements.

  • Award-Winning Creativity: Directed BAFTA-recognized animations for In the Night Garden.

EDUCATION

BA in Graphic Design – Kingston University

SOFTWARE & TOOLS

  • 3D & Animation: Maya, Unreal Engine

  • Design: Photoshop, Illustrator, After Effects

  • UX: Figma, XD, ProtoPie

  • AI: MidJourney, ComfyUI, Runway

“I designed a pink fluffy office to remind me that work should be fun - but stay serious about design.”

PROFESSIONAL EXPERIENCE

QA – CDO (2022–Present)

  • Directed the rebranding of three organizations into a unified identity.

  • Designed brand-consistent office spaces that inspired employees and clients.

  • Oversaw creative direction for a 2,000-person organization.

Circus Street – CDO (2017–2020)

  • Developed brand identity and assured consistency across all touchpoints.

  • Designed tools and games that revolutionised the e-learning experience.

  • Lead UX and UI design across platforms and mobile apps.

Circus Street – CD (2011–2017)

  • Built a video production team to deliver engaging educational content.

  • Directed online e-learning 20-minute lessons

  • Designed immersive 3D video experiences for digital marketing training.

Ragdoll – SC (2006–2010)

  • Directed BAFTA-winning animations for In the Night Garden.

  • Led pilot projects for BBC, focusing on character and visual development.